A future-ready course that blends creative marketing strategies with Al-driven tools and analytics designed to make you an industry leader
Definition and scope of digital marketing
Differences between traditional and digital marketing
Digital marketing trends and statistics
Benefits of digital marketing for businesses
Introduction to AI in digital marketing
Overview of AI's role in digital marketing
Introduction to ChatGPT, Gemini, Co-Pilot
Customer journey and buyer personas
Introduction: Domain, hosting, header, footer, navigations
Purchasing domain & hosting (Hostinger)
Setting up domain & hosting, installing WordPress
Astra theme installation & AI website building (ZIP WP)
Editing starter templates using Elementor
Website design – Homepage creation
On-page SEO (Keyword research, meta tags, titles and headings)
Off-page SEO (Link building & backlinks)
Technical SEO (Sitemap, robots.txt, website speed optimization)
Introduction to Google Search Console and Analytics
Tools: SEMrush, Ubersuggest (overview)
Keyword research and SEO tools
Content optimization for SEO
Google Ads account setup
Keyword planner & CPC analysis
Ad rank, quality score & improvements
Landing page optimization
Campaign types: Search, Performance Max, Video, Shopping, Discover
Search ad creation & optimization
YouTube ads: skippable, unskippable, bumper & feed
Remarketing setup (GTM)
Conversion tracking setup (GTM)