Performance Marketing

Learn to plan, execute, and scale paid advertising campaigns in this 20-day live program. Master Facebook Ads, Google Ads, targeting, optimization, and real campaign strategies while building a portfolio with hands-on experience.

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What You’ll Learn

Marketing Fundamentals

Understand performance marketing fundamentals, KPIs, and metrics used to measure campaign success.

Audience Research

Learn audience research, competitor analysis, and selecting effective marketing platforms.

Creative Copywriting

Develop compelling ad content and visuals that improve engagement and conversions.

Conversion Tracking

Learn tracking systems and analyze user journeys for better campaign performance.

Campaign Scaling

Build, optimize, and scale advertising campaigns using practical industry techniques.

Programmatic Advertising

Gain insights into automated advertising platforms and partnership-based marketing strategies.

Course Modules

PERFORMANCE MARKETING FUNDAMENTALS

B2B Media Plan - complete campaign structure
B2C Media Plan - complete campaign structure
App Marketing Roadmap
Programmatic Stack Research
Live campaign launch
Performance review and scaling recommendations

VALUE PROPOSITION & AD CREATIVES

PLATFORM BASICS - FACEBOOK & GOOGLE ADS

CAMPAIGN STRATEGIES FOR DIFFERENT AUDIENCES

MEDIA PLANNING & BUYING

Awareness + acquisition channels overview
Truth about awareness channels
Affiliate marketing - deep dive
Ad networks - deep dive
App campaigns - deep dive
Programmatic vs direct buying
Audience building strategies
Offer building & ad optimization strategies

TRACKING, ATTRIBUTION & AUTOMATION

REAL CAMPAIGN PROJECTS

Tools You'll Learn

Placement Opportunities

100+ hiring partners across digital agencies and startups